Thanks, Steve

(This image is modified from Jonathan Mak)

steve jobs 1955-2011

Steve Jobs:我们不做市场调研


Fortune 杂志的资深主编 Betsy Morris 08年对 Steve Jobs 做了一次专访(原文:Steve Jobs speaks out,如果想看翻译的话可以看这里),其中谈到了产品、事业、公司、科技、人才的一些理念,一些 Apple 与众不同的地方,来看看 Apple 和 Jobs 如何 think different:


We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.

2、设计 iPhone 是因为对现有手机的不满

We all had cellphones. We just hated them, they were so awful to use. The software was terrible. The hardware wasn’t very good. We talked to our friends, and they all hated their cellphones too. Everybody seemed to hate their phones.

3、推出 iTunes 是因为我们都喜欢音乐

We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean, the first few hundred customers were us.

4、做出我们自己想要的伟大产品后,自然会有一群与我们兴趣相投的人想要购买我们的产品,这就像是他们付钱给我们工作。今天刚好在外面逛街碰到推销,很老土的推销方式,买一送什么还可以参加抽奖。他们希望能 convincing people that they want something they don’t.

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